mikimedia - miki devic`s posterous blog

online advertising,social media,advertising,life & more...

The Power of Online Video !

 A piece of good news for web video publishers and producers! Online video advertising budgets are expected to jump sharply in 2012. Brand advertisers who purchased online video ads this year are projected to spend 47% more next year – according to the 'Video State of the Industry Survey' by Adap.tv and Digiday. For advertisers that didn’t purchase any video ads so far this year, 84% say they will include digital video in their campaigns in Q4 2011 or 2012. The next years seem to be promising for the online video market.

 

According to eMarketer, video ad spending in US will grow by annual rate of 38% in a five-year span ending in 2015, making this by far the fastest-rising category of online spending. It is also expected that by 2015, US online video viewers will represent 60% of the general population and 76% of internet users.

 

In China, as eMarketer predicts, in 2012 total ad spending is expected to increase by almost 20% as compared to 2011. Although TV continues to receive the lion’s share of ad spending, according to a new study of Starcom MediaVest Group, time spent with traditional TV is taking a back seat to video content viewed on computers.

 

 

The video trend has also come to the CEE region. A case in point may be Poland, where despite the fact that the ad spends still account for only 2.2% of the entire internet advertising campaigns budgets (data from IAB AdEx 2010 FY), they more than doubled in 2010 alone and a significant rise in this area is still expected in year 2012.


via : www.facebook.com/GemiusGroup